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Alcantara – Lorenzo Marini Group

Alcantara

Lo straordinario entra nel quotidiano.

La campagna riposiziona il brand Alcantara attraverso un annuncio quotidiano istituzionale sui valori della marca e successivamente attraverso una campagna periodica glamour e fashion oriented per sottolineare la duplice anima del prodotto: straordinario e quotidiano assieme. Miglior campagna stampa Print Key Awards 2007.