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Alessi Integrated – Lorenzo Marini Group

Alessi Integrated

ALESSI, Se non ce li avessi.

L’obiettivo della campagna Alessi è quello di mostrare un catalogo di prodotti contemporaneamente per poter affermare la matrice generativa. Più di ogni singola icona conta l’azienda che la produce. L’idea creativa è quella di mostrare il litigio con il relativo lancio di oggetti, tutti rigorosamente Alessi. La campagna olistica ha coinvolto punto vendita, contest, social e promotion. Il gradimento è stato del 84%, la notorietà spontanea aumentata al 78% e le visualizzazione su youtube 400.000 in tre settimane.