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Caractere – Lorenzo Marini Group

Caractere

Eleganza è liberarsi della perfezione.

Un trittico comunicativo per il brand Caractere di Miroglio Group. Qui l’idea è di catturare l’attenzione sul prodotto attraverso un’imperfezione, un accadimento, un gesto inaspettato. “Eleganza è liberarsi dalla perfezione.” recita il copy, dichiarando così un atteggiamento psicologico più vicino alla nostra vita. Miglior campagna stampa nel settore moda Print Key Awards 2006. Per l’anno successivo si punta sull’architettura dei capi. Il riferimento alle composizioni spaziali di Mondrian è evidente.