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Dreher Integrated – Lorenzo Marini Group

Dreher Integrated

Spot virale per Dreher.

La segmentazione esiste e questa campagna ne è un ottimo esempio. Lasciando alle tv generaliste il messaggio classico di Dreher “dissetanza” abbiamo creato una piattaforma di comunicazione olistica per un target più giovane e più urbano maggiormente esposto ai media digitali e alla vita sociale. Il tono di voce ironico e divertente rispetta lo stesso positioning e valori di marketing del brand ma ne esalta il suo lato più giovane.

Dreeeeeeeeeeher