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Ferretti – Lorenzo Marini Group

Ferretti

Essere Ferretti.

Per la prima volta un brand di extra lusso lascia la filosofia dell’avere e abbraccia quella dell’essere. Non più imbarcazioni nel mare ma attimi eleganti, frammenti di vita, ritratti di armatori. Per sette anni Ferretti ripropone un lifestyle denso di citazioni anni ’30 e anni ’60 grazie agli scatti di Christian Coigny e alla strategia che mette al centro non più il prodotto ma il consumatore. Essere diventa il minimo comune denominatore di tutta la comunicazione on line ed off line, abow and below.