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Vini Toscani Integrated – Lorenzo Marini Group

Vini Toscani Integrated

Sua Altezza la Toscana.

Un progetto di brand identity per la Regione Toscana che parta dalla creazione di un simbolo visivo (nato dal vino stesso) le cui forme ricalcano esattamente quelle della regione stessa. Un simbolo che diventa minimo comune denominatore per tutti i vini toscani destinati ad essere conosciuti nel mondo. Un simbolo che diventa campagna stampa, banner, manifesto, invito, cartolina, gadget e icona.