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Berlucchi – Lorenzo Marini Group

Berlucchi

Berlucchi, il Franciacorta.

L’obiettivo di questa print campaign è di riaffermare la leadership assoluta di Berlucchi nell’area degli spumanti DOC. Solo chi ha inventato il Franciacorta può avere l’onore e il diritto di rivendicarne la paternità. La campagna multisoggetto gioca sulle interpretazioni creative del prodotto che dialoga col copy.