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Università IULM – Lorenzo Marini Group

Università IULM

Entra nella fabbrica del sapere.

La campagna IULM crea un’icona visiva che sovrappone l’apparenza alla sostanza, il prodotto al luogo e la categoria merceologica all’area di studio. Il sapere diventa una fabbrica costruttiva, luogo di scambio e di conoscenza, il cui risultato è saper creare marche e prodotti.  Il risultato di due anni di campagna on line e off line è l’aumento delle iscrizioni del 12%. Premio Key Awards, Mediastars.