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ERG Mobile – Lorenzo Marini Group

ERG Mobile

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La campagna racconta l’ingresso di Erg nella telefonia e del relativo scambio di vantaggi e servizi. Il testimone è un benzinaio e il key visual è il gesto ripetuto della mano che invita a telefonare. Dopo un mese di programmazione sono state raggiunte le 500.000 SIM ipotizzate.